November 29, 2007
TV time seen growing faster than Web
Time spent watching television will rise faster than leisure time spent on the Web through 2012, while a major audience for Internet video could take even longer to develop, consultancy Bain & Co said on Thursday, reports Reuters
"According to data exclusively released by Bain at the Reuters Media Summit in New York,U.S. viewers on average will spend nearly two more hours per week watching television by 2012, fueled by growth in video-on-demand choices and the use of digital video recorders.
In that same time frame, Internet use outside of the office is expected to rise by less than half an hour per week.
The data could be sobering to TV networks and Web media companies, which are investing heavily in Internet video sites and testing ways to make money off them through advertising."
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