NBC to Use TiVo's TV Viewership Data

According to the WSJ, NBC Universal has become the first major TV broadcaster to strike a deal with TiVo Inc. for the right to use TiVo's TV viewership research and interactive advertising products.

"... The deal comes as advertisers, media buyers and TV executives continue to grapple with a changing TV ad landscape, where an increasing number of viewers are using digital video recording devices to fast-forward through ads.

With its research, TiVo is competing with industry giant Nielsen Media Research, which also offers commercial-ratings and demographic data. Advertisers, media buyers and TV networks have made many of their ad deals this year based on Nielsen ratings of TV commercials."

emily | 8:27 AM | News |
The Permanent Link to this page is: http://www.textually.org/tv/archives/2007/11/018085.htm