Bravo to try out ad experiment on TV screens

U.S. cable network Bravo will begin in March to test something called the L-Bar.

They'll shrink the picture down to 80 per cent, move it to the top right, and use the bottom and left side for a "graphic overlay" with "messages and information, such as commentary on the proceedings or calls to vote via text message - not to mention an advertiser logo in the lower left-hand corner." That's the way Advertising Age, which had the story, describes this new blight.

Chrysler is said to be the first sponsor.

[via the Montreal Gazette]

emily | 8:43 PM | Advertising / Marketing |
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