Hiro Media: Piping ads into free TV downloads

Torrent download site Mininova has delivered over 3 billion .torrent files so far, many of them US TV shows, reports Crave.

"The problem is, it's not exactly legal to download TV from the Internet -- but an Israeli company called Hiro Media hopes to change that.

"The idea is simple: if you can't control the fact that your material gets online, why not try and make some money out of it? Net-savvy downloaders still get access to what they want -- TV shows they can watch on their PCs -- but you get paid.

The Hiro system works using a 'codec' that you must install on any computer you want to play the files on. Changeable advertising is then inserted into the video, targeted to your geographical location and other demographic info, which is collected via the Hiro."

emily | 8:29 PM | Advertising / Marketing |
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