November 4, 2007
Combating Piracy: Earth To Big TV
Tech Crunch dishes advice to the television industry on how to fight piracy. Excerpts:
1. It’s all about choice - Big TV needs to provide their shows in a variety of formats to suit as many people as possible.
2. Imposed geographic restrictions no longer work - It’s all about international distribution deals, the crappy deals that mean that viewers in Europe and Australasia can sometimes wait 2-3 years to view content broadcast in the United States. This delay is the reason 59% of the French watch television on their computers. You want to dramatically reduce piracy? Then open up your content to the world.
3. Always On, Always Available - Let your consumers decide how long TV shows should be available as opposed to imposing arbitrary restrictions
4. Stop treating your audience as if it were stupid - Your audience is increasingly turning to alternatives because of your restrictive practices,
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