November 3, 2007
Very small screen to always be by our side
The amount of time we spend watching television programs, videos and even films is set to double within a decade as mobile phones become our constant companion, a media futurist predicts. [via The Sydney Morning Herald]
"According to Professor Cole, who bases his prediction on a rolling survey of 50,000 consumers in 26 countries, "we are not going to watch it on someone else's schedule, it's going to escape from the home and it is going to [be viewed in] down time. We believe it [TV] is going to be our constant companion."
Twenty-five years ago we spent 16 hours a week in front of the only screen in our homes - the television. Today we spend 34 hours a week watching TV. But that figure is set to rise dramatically as our viewing moves seamlessly from the television screen to the personal computer, the digital music player and the mobile phone."
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