October 28, 2007
Root Canal procedure on YouTube
YouTube, famous for its entertaining clips, now has a growing list of informative videos, too, posted by experts on many subjects — including dentistry. The New York Times reports.
"A few enterprising dentists with a bit of the auteur in them have created discussions and demonstrations of root canals and other dental procedures for YouTube in unscripted, live takes with patients. The videos may turn out to be useful marketing tools, promoting the dentists’ abilities and attracting new customers to their practice.
Dr. Jerry Gordon, a dentist in Bensalem, Pa., (dentalcomfortzone.com) is the director and star of the video “Root Canal Demonstration.” Looking relaxed and friendly, Dr. Gordon explains the ins and outs of the procedure, treating a real patient, and showing each of the steps from painless injection to completion.
The video, which runs nearly 10 minutes, was shot by a local videographer and cost about $2,000. It has been viewed more than 11,000 times in the two months since it was put up.
Dr. Gordon said that his patients liked the videos, shown first on his Web site and later on YouTube. “People are genuinely appreciative of the information,” he said."
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