Apple Taps Into UGC for New Ad

Apple has turned to the YouTube crowd for its latest iPod Touch advertisement, enlisting the help of 18-year-old English student Nick Hawley. NewTeeVee reports.

"Using the song “Music is My Hot, Hot Sex” by Brazilian band CSS, Hawley created the ad for the Touch and uploaded it to YouTube.

It caught the attention of the folks at Apple, who subsequently flew Hawley out to L.A. to work with advertising firm TBWA\Chiat\Day. Together, they will create the finished spot, using Hawley’s ad as inspiration.

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emily | 8:56 AM | Advertising / Marketing |
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