October 26, 2007
Australia: YouTube revolutionaries upstage the party machine
Australia's two main political parties, with their multi-million advertising budgets, are proving no match for the power and creativity of the guerilla videomakers of the internet, reports The Sydney Morning Herald.
"The parties are putting out commercials and videos every day, but are often outdone by the efforts of the YouTube generation.
Hugh Atkin, 23, a law student at Sydney University, has scored a big hit on the internet with his clip that depicts Kevin Rudd as a Chairman Mao figure in a video styled on Chinese propaganda films.
"Rudd impress and frighten Australian person with his earnestness offensive," reads the alleged translation of the Chinese commentary, set to heroic music.
... All the big parties have started their own YouTube channels for this election. The ALP channel has a number of negative advertisements that it has not shown on television. The most popular is one that attacks the Coalition parties on interest rates. It has dozens of videos on its own website, including several that seem more like lifestyle TV shows than advertisements."
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