October 24, 2007

In Foray Into TV, Google Is to Track Ad Audiences

nielsen_logo.gif googlego.gif
Google is set to announce a partnership today with the Nielsen Company the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are.

[via The New York Times]

emily | 8:42 AM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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