October 15, 2007

Online TV Viewing Doubles

The percentage of web users who watch TV shows online has doubled from last year, growing from 8 to nearly 16 percent, according to a new report by The Conference Board and research firm TNS. The convenience of watching on demand as well as avoiding commercials are the primary drivers.

The percentage of viewers who watch online to catch up on episodes that were missed rose from 30 to 42 percent."

[via Marketing Shift]

emily | 6:11 PM | Random Stats | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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