October 12, 2007
ABC Reshapes the Evening News for the Web
Aiming to attract younger audiences, ABC is using its evening news staff to produce a separate and distinct 15-minute daily news program for the Web. The New York Times reports.
"... ABC News’s main network competitors, CBS and NBC, are for the moment mainly using the Web to repackage their regular nightly news shows.
But the ABC Webcast is an entirely different animal, sometimes resembling a younger, more technologically advanced version of the traditional 6:30 p.m. report. It is intended in part for people who view Web pages on iPods and cellphones, and ABC executives say they are deliberately aiming to please the 25- to 54-year-olds whom every news organization covets.
Every night there is a good dose of technology and pop culture coverage. For instance, Google puts out a daily list of what it calls “rising searches” — search terms that are suddenly more popular among Web users. And ABC producers select three to mention on the Webcast, usually in a one-minute segment."
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