October 9, 2007

Google to show YouTube videos on other websites

youtubebrand.gif Google will begin showing YouTube videos on thousands of other websites, hoping to profit from ads attached to the clips. News.com reports.

"The expansion, to be announced later today, represents the internet search leader's farthest-reaching attempt yet to cash in on its $A1.97 billion acquisition of YouTube since the deal closed 11 months ago.

Google already shows some video ads on clips on YouTube's own site.

The ads accompanying the outbound YouTube clips won't be in a video format. Instead, they will appear as a graphic straddling the video or as a link along the bottom.

... Until now, Google only had been delivering ads tied to the search requests and other content on the pages of its AdSense partners.

With the new twist, websites participating in AdSense now can sign up to specify the kinds of YouTube videos they want shown on their pages. A website focused on automobiles, for instance, might want to display YouTube videos about cars and other vehicles."

emily | 7:48 AM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
The Permanent Link to this page is: http://www.textually.org/tv/archives/2007/10/017571.htm
Google+ FaceBook rsslogo.gif
Home | AboutCopyright © 2012