October 7, 2007

Fox: Our Viewers Will Want To Watch TV Online - Someday

Forbes interviews Fox Digital Media President Dan Fawcett on the future of watching full length shows online. He believes in it.

"Fawcett is convinced that viewers will want to watch full episodes of tv shows on their computers. He also thinks hey'll stream them more than they'll download them, and that they'll watch them with ads.

How important do you think repurposed full-length programming is going to be for you online?

I think it's going to be very important. Certainly short-form has played very well on the broadband platform but I think as part of our NBC venture, we're going to have a lot of long-form programming available. We think people will watch that when, where and how they want to, whether it's in the privacy of their bedroom or in their office or on their PC, wherever they may be.

[via Silicon Alley Insider]

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