September 28, 2007
CBS Creates 'EyeLab' to woo short attention span viewers
To cater to what it believes is the short attention span of online audiences, the network today is launching CBS EyeLab, a digital-production studio that will create and distribute short clips cut together from the network's most popular shows. From The Wall Street Journal.
"At a time when its competitors are focused on how to best distribute full-length TV shows online, CBS EyeLab represents a turn in the other direction. The content it offers will look more like videos on YouTube -- bite-size clips, streamed free, many with the feel of user-generated content -- than episodes of network prime-time shows.
Quincy Smith, president of CBS Interactive, said preliminary network research shows that less than a third of CBS's Web audience is interested in watching full-length episodes of shows online."
This may be true in the US, where there are so many TV viewing options, but here in Europe, we watch US TV series online for hours at a time - because they are not on our TV channels. Nearly half of the people online have broadband, and the quality of video streaming is good."
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