September 28, 2007
Law Firms Recruiting on YouTube
Law firms have discovered YouTube, reports The New York Times.
"Well, actually, they have discovered that the law students they are trying to recruit as summer associates watch YouTube, the popular video Web site.
Several firms are trying to parlay that discovery into a hiring tool, creating recruiting videos and Web sites with the look and feel of YouTube. The firms hope to persuade students that their lawyers, and by extension the firms, are young-thinking and hip.
The need to attract top-notch summer associates is crucial; they are the pool from which most new hires are made. More than 19,000 graduates join law firms each year.
So far, the firms’ efforts have run the gamut from simple conversations with summer associates to videos promoting the firm’s expertise or its diversity."
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