September 27, 2007

Showtime to Paint 14 Towns Red for Dexter

DextersRedFountains.jpg The streets will run red with blood Thursday -- well, the water in fountains in 14 cities, anyway. Broadcasting&Cable reports.

"Showtime is mounting a promotional campaign for the second-season premiere of serial-killer drama Dexter that includes dying the water in fountains from Las Vegas to New York red.

... When the drama premiered last October, it was the most successful original-series telecast in the network’s history. The second season of Dexter bows Sunday, Sept. 30 at 9 p.m. (EST).

In New York, a 15-foot custom-built fountain will be installed in Time Square in time for the morning rush Thursday. <>White-lab-coat-clad teams will distribute DVDs and other Showtime paraphernalia. The stunt will culminate Thursday afternoon in Chicago when the city’s famous Buckingham Fountain will be colored red with 100 beaming lights."

emily | 7:49 AM | Advertising / Marketing | Add this this entry to your bookmarks. Digg This Technorati search results for this Entry
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