September 26, 2007
Swiss firefighters' rap: It's hot
A made-in-house,video, featuring male and female firefighters rapping and dancing in uniforms and hot pants, has become a world hit.
"A group from four Swiss fire teams in Geneva made the clip, called the "118 Projec't", to end confusion between their number and directory assistance numbers.
The firefighters say they wanted to advertise their number in an entertaining but informative way.
Last year, directory assistance phone numbers in Switzerland were changed to begin with the digits 18, causing many people to confuse it with the fire department's 118 number.
Since its release, the video has been written up by newspapers, shown on TV news all over the world and featured on video sharing Web site Dailymotion.
Watch it here. It is good.
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