Bulky Yellow Phone Books Turn the Page to Online Video

The yellow pages are turning a new leaf with video on the Web, reports the WSJ.

"Already listed on the Web, the different Yellow page companies are beginning to offer online videos, allowing advertisers to post versions of their TV commercials alongside their Web ads.

The directory companies are even offering to produce new videos for businesses, which run as long as two minutes on some sites."

emily | 8:37 AM | Advertising / Marketing |
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