September 24, 2007
Shop for "Gossip Girls"
The New York Daily News via YPulse, reports on a new TV show which emphasizes the growing trend of TV networks partnering with designers and retailers, for online commerce.
Coined "Web Shopping 3.0", TV viewers are able to purchase what the characters wore in a TV series, or even buy the furniture from the sets they are filmed in from merchant websites.
In this article, New York Daily News writes: "Gossip Girl" premiered last Wednesday night on the CW Television network, and follows the drama-filled lives of New York prep-school girls who have it all.
While viewers might crave the massive apartments and excess cash the characters flaunt, there is one thing in the show they can acquire: the fashion.
The site will feature items from H&M, Coach, Ralph Lauren, Marc Jacobs, Zara, London Sole, Jean Paul Gaultier, DKNY, Nanette Lepore, Christian Lacroix, Hugo Boss, Valentino, American Apparel and Michael Kors, among others, throughout the fall, including the price of each piece, a product description and who wore it on which episode.
New items will go up each week after the latest episode airs Wednesdays at 9."
Online at CTWTV, it's so cleverly done and well thought out. To help viewers find what they are looking for, they can chose to browse by Brand, Characters, Episode or Product.
Below are some of the items featured.
Related article: - Shopisodes enable you to Dress Like Your Favorite TV Character
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Comments
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Posted by: rosse | September 25, 2007 9:55 AM