September 23, 2007
Digital media needs to find its soap opera
In a few weeks some the biggest names in Hollywood will get together with some of the most influential geeks in Silicon Valley to forge new alliances and - they hope -strike multi-billion-dollar deals to make silver-screen content for the smallest screens on the market - PCs, iPods and mobile phones. The Guardian reports.
"The invitation-only conference, set to take place in mid-November, is being put together by top Hollywood lawyer Kevin Morris, who just weeks ago brokered a groundbreaking profit-sharing deal for Matt Stone and Trey Parker, the creators of South Park.
Morris is keeping the guest list for his conference a secret, but it is expected that senior executives from Google, Apple, Amazon and Yahoo will be on it . Top studio executives from Hollywood, some of the biggest agents in the business and even executives from News Corp and GE are also likely to attend.
... Morris believes that, with his help in bringing talent to the table, the internet could be reaping twice or three times as much advertising revenue as it is currently doing.
'The soap opera and the variety show created popular television in the 1950s. After that, the advertising model changed dramatically and you had millions of dollars spent on TV advertising that you didn't have before. Digital media needs to find its soap opera - or whatever kind of show it takes - to bring in the big advertisers."
Image from Variety
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