September 22, 2007
TV shows losing mass appeal
An interesting article from Variety, on how with so many TV series offered on so many different channels, people are now divided by too many choices and can't possibly see them all, creating a "swath of small viewing communities, clinging to the programs they enjoy".
Gone are the days when everyone at the office could talk about the same show, like "Dallas", around the water cooler.
Another factor, writes Variety, "is the Internet is the very medium that has helped lead to this cacophony of voices: that maddening tool rending traditional media asunder, what with all those online videos and blogs joining in the collective din of little beaks clamoring for attention.
... At the Emmys, after all that pre-award hype, the ceremony itself landed with a thud, attracting 13 million viewers, one of the lowest on record.
And no wonder, as the TV Academy bestowed key honors on programs like HBO's "Extras" and NBC’s "30 Rock,"which, however deserving, have never been seen by most of the potential audience, eliminating much of a rooting interest."
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