Yahoo! to send content to MTV

According to The New York Post, a new alliance between Yahoo! and MTV marks a rare instance in which material first designed for the Internet is making its way to mainstream television.

"Yahoo Music has entered into a deal to distribute "Nissan Live Sets," an original online music performance series it produces, through MTV's high definition channel MHD.

... The series - which has featured performances by Christina Aguilera, Kelly Clarkson and Avril Lavigne - has been viewed over 10 million times online to date, according to Yahoo!

While Web sites are no stranger to adapting TV shows and movies for online viewing, the Yahoo!-MTV alliance reverses the standard content pecking order."

emily | 3:35 PM | Web TV |
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