September 12, 2007

Internet vs. IPTV Video Viewing Habits

According to the Pew Internet & American Life Project's first major report on online video, 57 percent of adult Web surfers have used the Internet to watch or download video, and 19 percent do so on a typical day. [via Daily IPTV]

"Furthermore, 74 percent of users who have broadband connections both at home and at work watch or download video online.

With numbers like these, many people tend to overlook viewing habits on emerging IPTV services, which are considerably different but equally important.

Richard Broughton, an analyst at Screen Digest, explained some of the differences. “IPTV viewing habits are, at the moment, most comparable to cable or satellite viewing habits,” said Broughton.

... The Pew report also showed some important figures on video sharing, stating that more than 57 percent of online video viewers share links to the videos they find with others, while 75 percent receive links to watch video that others have sent them."

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emily | 8:36 PM | Random Stats | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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