September 12, 2007

Gas Station TV

bilde.jpeg In the spirit of never a dull moment, or more to the point, never a lost advertising opportunity, Gas Station TV installs television screens at gas pumps around the country. The screens pump out snippets of news, entertainment, sports and weather during the time frame it takes for motorists to gas up.

The television segments, which are updated throughout the day, are furnished by the ABC Television Network and ESPN.

But the bread and butter of this novel concept are the 15 and 30-second advertisements that are sandwiched between each information segment.

The company has 2,500 screens at 250 gas stations around the US and expects to reach 6,500 screens by the end of the year.

[via Detroit News]

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