September 10, 2007
UGC TV Show i-Caught launches in Australia
Australian Channel Nine is attempting to lure the YouTube generation back to the living room with a new show, i-Caught, based on user-generated content. The Sydney Morning Herald reports.
"The show, which airs at 7.30pm today, features the most popular online video clips and interviews the people who created them. The second episode will air at the same time next Monday.
The goal of i-Caught's creators, ABC in the US, was to tell the stories behind popular video clips captured on mobile phones, home video camcorders and surveillance cameras.
... As with their counterparts around the world, commercial TV networks in Australia have struggled to stay relevant to young audiences in the face of online entertainment sites such as YouTube."
emily | 3:24 PM |
User generated videos on National Television
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