September 10, 2007
Yes, it's bad TV - but is it good marketing?
The Mercury News has a really interesting article on American Eagle Outfitters, promoting their brand through a series of 4 minute sitcom episodes about attractive young men and women working at a mall. They air as breaks between popular MTV shows and also have "the ultra-cool cachet of being directed by Milo Ventimiglia, the actor who plays Peter Petrelli on NBC's breakout hit "Heroes."
The "Mall World " episodes also provide American Eagle with a slick video series for its Web site, where visitors can click through to the "Get the looks" page and buy the same clothes the actors wear on the show. "
A marketing twist on the ever-growing collection of videos like shopisodes, that allow consumers to shop for items worn by the characters from their favorite show, - except here they created the show too.
The Permanent Link to this page is: http://www.textually.org/tv/archives/2007/09/017236.htm
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)