September 5, 2007

Majority of Web Users Watch Videos

lgonyoutube.jpg More than six in 10 Internet users watch online videos, according to an Advertising.com-commissioned study conducted by Insight Express, reports eMarketer.

"The study also said that nearly seven in 10 video viewers were 35 or older. They rated news clips as their favorite type of video.

... About 94% of consumers said they preferred ads to subscription fees. Nearly two-thirds thought shorter ads made the experience better.

More than one-half of respondents said they would watch a TV show online if they missed it on TV. Eight in 10 said online video usage did not cut into their TV time."

emily | 8:34 AM | Random Stats | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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