August 28, 2007
Shopisodes enable you to Dress Like Your Favorite TV Character
The E-Commerce Times reports on an ever-growing collection of interactive videos called Shopisodes, that allow consumers to shop for items directly from a clip of their favorite show. As the clip is playing, visitors can select and purchase the products that appear in the video.
"Easy navigation allows viewers to select a network, which then presents a number of options for viewing.
Until recently viewers would be hard pressed to actually locate that slinky little beige number worn by Lauren Conrad last week on "The Hills," even if they stuck around to watch the credits roll.
"I saw the 'Ugly Betty' Keds shoes, I wanted to have them, so I bought them," said Karie Porter, a 27-year-old social worker. Porter, an "Ugly Betty" fan, said she regularly visits entertainment based e-commerce site, SeenON!.
... Retailers and the entertainment industry have been a combined force for years. Designers jump at the chance to drape their latest fashions across celebrity shoulders in an effort to reach the consumer. And now a revolution in shopping online is occuring that has ushered e-commerce into the realm of 3.0.
SeenON! and it's parent company Delivery Agent - "The Leader in Shopping Enabled Entertainment", links to online retailers that sell products seen on television, in films and music videos, and in the sports world.- , GET Interactive TV and magazine style sites like Celebrity Style Guide and Glam consumers can pick and choose from almost anything they see in the entertainment world."
The Permanent Link to this page is: http://www.textually.org/tv/archives/2007/08/017087.htm
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)