August 28, 2007
Content Wanted
A rising tide of marketer interest in Web video is lifting all sorts of Internet boats. The WSJ reports.
"... Online video has become the fastest-growing category of Internet ad spending in the past year, according to research firm eMarketer -- so much so that advertisers now frequently complain about the shortage of video content worthy of sponsorship.
Marketers are finding it hard to buy enough space on traditional TV networks' Web sites, which stream some network prime-time programs. Ad space is available alongside the user-generated videos that draw millions of visitors to video-sharing sites like
YouTube, but advertisers are wary about sponsoring videos that might be embarrassing or risqué. YouTube's new ad format, unveiled last week to intense advertiser interest, limits ads to videos from selected partners.
As a result, niche Web programs like "Geek Entertainment TV" -- and others on subjects ranging from comic-book news to fast cars and fashion -- are attracting the attention of some big marketers."
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