August 22, 2007
Vogue.TV
The September issue of Vogue, on U.S. newsstands Tuesday, clocks in at a record 727 advertising pages, reports the IHT.
"But the bulk of those pages rests on an Internet broadband channel Vogue is introducing Tuesday that aims to serve as both an entertainment destination and a shopping Web site.
ShopVouge TV will offer the products featured in the magazine's print ads for sale, while simultaneously showing videos of runway shows, fashion ad campaigns and serial shows created by Vogue.
The channel will also have a user-generated component, with visitors encouraged to upload photos of their own fashion "looks" in the "Fashion U Share" area.
For Vogue, which is owned by Condé Nast, the channel is a major push into the world of fashion-related video entertainment; the channel will debut with more than 240 minutes of original online video content.
Vogue has particularly high hopes for multi-episode offerings like "60 Seconds to Chic," a quick-makeover show, "Behind the LensQ," a documentary-style series, and "Trend Watch," which started on syndicated television in 2003."
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