August 22, 2007
Google Aims to Make YouTube Profitable With Ads
Google said late Tuesday that after months of testing various video advertising models, it was ready to introduce a new type of video ad on YouTube, which it said was unobtrusive and kept users in control of what they saw. The New York Times reports.
"The ads, which appear 15 seconds after a user begins watching a video clip, take the form of an overlay on the bottom fifth of the screen, not unlike the tickers that display headlines during television news programs.
A user can ignore the overlay, which will disappear after about 10 seconds, or close it. But if the user clicks on it, the video they were watching will stop and a video ad will begin playing. Once the ad is over, or if a user clicks on a box to close it, the original video will resume playing from the point where it was stopped. "
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