Hollywood pros to launch video Web site

When it debuts Tuesday on the Web, My Damn Channel will become the latest attempt by Hollywood professionals to cash in on the huge popularity of online video.

"The site is the brainchild of former MTV and CBS Radio executive Rob Barnett, who believes Internet audiences want to see professionally produced shows other than network TV fare.

"The old media companies don't know how to program for this medium," Barnett said. <>"There is a focus on reruns and outtakes, and I don't think that cuts it."

Shearer will produce a weekly political and pop-culture satire show for the site. Was, will host a music interview show with actor Paul Reiser."

emily | 3:00 PM | Web TV |
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