July 26, 2007
Geek movie fans a mixed blessing for Hollywood
More than 100,000 comic book and movie fans are expected to hit San Diego like a geek tsunami this weekend as part of Comic-Con International, an increasingly crucial promotional platform for Hollywood fare, reports The Washington Post.
"At the annual convention, a sort of pop cultural Woodstock, humans of all stripes will wear Klingon costumes, watch obscure anime, buy comics and attend film and TV panels thrown by movie studios and TV networks.
... While the exact size of that geek audience can be debated, most filmmakers and executives band together like a Superman-Batman pair-up in their conviction that the geek audience can kick-start early conversations about upcoming productions.
Said DC Comics' Gregory Noveck: "The geeks alone don't make a movie a hit. They are the canary in the coal mine. They give you an indication if there is potential for wider enthusiasm."
Comic-Con serves as a kind of ground zero for those first responders as they react to footage from upcoming movies as well as their marketing materials."
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