July 26, 2007

Online TV ads contributed just $400 million in revenue in 2006

Online TV ads contributed just $400 million in revenue in 2006, part of a $25 billion industry, U&S said. But a “mind-blowing” “goldrush”, driven by the potential in sites like YouTube and MySpace to get TV distribution, will see the medium play a bigger part, the firm —even though it doesn’t see online TV platforms taking off for another three years.

[via PaidContent]

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