July 20, 2007

CBS Aims to Spread Web Content to 400 Websites

MultiChannel News reports that CBS television content will be available through 400 sites on the Internet by the fall, according to executives from the broadcast network's interactive division.

"The network already partnered with 24 sites including TV.com, Comcast's The Fan, Slingbox and Brightcove to offer clips and other CBS content.

... Smith added that the network may reach out to fan-site producers to program CBS' Web-site content.

He cited a fan clip he admired: a digest of every season of The Sopranos in seven minutes, now available on YouTube. That clip might be too long, violating guild contracts and causing rights issues, but the network might take such an example and create a version running two minutes, he said."

[via Techmeme]

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