July 18, 2007
Little Impact on Traditional Television Viewing From Broadband Video Use
An estimated 81 million people, or 63% of the 129 million people who access the Internet over broadband in the U.S., watch broadband video at home or at work, according to new research conducted by Nielsen.
This number increased from 70 million in September 2006 to 81 million in March 2007, a jump of 16% in just six months.
The analysis also showed that traditional home television ratings are minimally, if at all, affected by broadband video viewing over the Internet.
The multi-phased study -- A Barometer of Broadband Content and Its Users -- provides the first comprehensive look at the relationship of broadband video consumption at home and at work to traditional television viewing behavior. It also presents a detailed analysis of specific television network viewing preferences among broadband video users across all key demographics."
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