July 11, 2007
A New Studio Will Market Short Videos for the Web
Hollywood’s United Talent Agency and the Internet-based advertising agency Spot Runner have started a mini-studio for digital entertainment, reports The New York Times.
"The new company, 60Frames Entertainment, is the latest effort by those versed in old media to tap the power of short videos that have attracted millions to portals like MySpace, YouTube and elsewhere.
... To clear the path, 60Frames expects to provide capital for Web productions that typically run for a few minutes and cost “in the thousands, not hundreds of thousands” of dollars to produce, said the executive. It will then try to distribute the videos on a variety of Web sites and cellphone services, while placing ads wherever possible, and leaving a major stake in ownership to the creators.
The filmmakers Joel and Ethan Coen, the brothers behind movies like “Fargo” and “The Big Lebowski,” have agreed to produce programming for the venture and will serve on an advisory board. "
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