July 9, 2007

Nielsen scraps Web page view ranking

yardstick.gif A leading online measurement service will scrap rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at the sites. The Associated Press reports

"The move by Nielsen Ratings, expected to be announced Tuesday, comes as online video and new technologies increasingly make page views less meaningful.

Although Nielsen already measures average time spent and average number of sessions per visitor for each site, it will start reporting total time spent and sessions for all visitors to give advertisers, investors and analysts a broader picture of what sites are most popular."

emily | 10:15 PM | News | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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