Networks try videogames to attract viewers

You can now play "Heart Transplant" on the Web site of TNT, which just launched the medical drama "Heartland," or "Be a Shark" on the Discovery Channel, reports the WSJ.

"In an effort to attract viewers to their Web sites, more TV channels are launching videogames, usually loosely related to their shows.

Network executives say that visitors are more likely to return to the sites, in an effort to improve their scores, and linger longer when they do visit. "

emily | 5:39 PM | News |
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