July 6, 2007
P2P traffic shifts away from music, towards movies
P2P-based music sharing has remained relatively flat over the past year, reports arstechnica. "It could be that the threat of lawsuits are keeping people from popular P2P networks like Limewire, driving them instead to a legal outlet like the iTunes Store. It might also be that the market has reached saturation. "It's like e-mail," said Eric Garland, cofounder and CEO of Big Champagne Online Media Management "For a number of years, the population using e-mail was increasing dramatically. Once everyone who wanted e-mail had e-mail, growth flattened out."
The news for the motion picture and television industries is not so good. BitTorrent has become far more popular: "We've seen real, dramatic growth in BitTorrent usage," notes Garland.
... What used to be music industry's problem is becoming the movie and television industry's problem, and it may take some drastic changes to how the studios and networks do business to bring changes about."
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