July 6, 2007
ITV to launch citizen journalism platform
ITV [News] will launch a citizen journalism website on 31 July that will also feed user-generated comment back to its news programs, reports Journalism.co.uk.
"The service, called Uploaded, is currently in the last stages of a 100-person pilot phase prior to a national roll out.
When launched, the website will feature viewer's contributions to daily debates.
Comments and opinion from 'citizen correspondents' will then be used across ITV news program, edited to entice people to visit the website and to complement its TV reporting work.
Viewers signed up to the service will be encouraged to submit short video clips from mobile phones and personal computers.
To ensure public exposure, submissions to the site will have to adhere to the same compliance standards as ITV TV news."
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