July 3, 2007
Movie Pol enables Movies to Premiere Online
Her MoviePol site, which launches at the end of the summer, is a direct response to frustration at trying to battle past the blockbusters to get her films shown in US cinemas. [via The Guardian]
"Run "virtually" between Los Angeles, London, Toronto and her office in the south of France, MoviePol hopes to be every film fan's local art house cinema when it launches. Its first films were selected by critics as deserving of a wider showing than they got.
... The spread of broadband and the advent of piracy-protected video playing systems is encouraging growing numbers of stymied producers and distributors to bypass cinemas and, as they put it, "democratise" the system.
... Most of those involved admit it is early days for the online release model and that if the experiments take off they will establish an additional medium to cinema, not a replacement.
Still, watching films online should no longer be seen as the preserve of tech-savvy enthusiasts, says Andrew Wilding at Vividas, the video streaming specialist powering MoviePol: "People now are very comfortable with the digital world," he says. "It's not just the nerds who are watching it."
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