MySpace, Chasing YouTube, Upgrades Its Offerings

According to The New York Times, will show that it is serious about challenging YouTubein the booming world of online video.

"On Thursday, MySpace plans to rename and refurbish the video-sharing service on its popular social network. The new service, called MySpace TV, will be set up as an independent Web site that people can visit to share and watch video, even if they have not signed up for MySpace.

The site will also offer some new ways for members of MySpace, which attracts 110 million users a month, to more easily integrate the videos they create and watch into their personal profiles.

... MySpace has another reason for taking on YouTube more directly. Just as MySpace TV is being fashioned to compete with YouTube, engineers at YouTube are busy developing social networking features. On YouTube’s “Test Tube” page, where the company tests products in development, new tools allow YouTube users to chat while they watch the same clip and share their favorite videos.

... MySpace also wants MySpace TV to show off content like the Minisodes or television shows and movies from NBC Universal and Fox, which is part of News Corporation. The two studios are working on a joint Internet video effort, and will distribute their programs on the video sites of MySpace, Microsoft, Yahoo and AOL.

emily | 8:47 AM | News |
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