June 24, 2007
Recruiters: You, too, can YouTube
We're all familiar with Job seekers creating video clips as a part of their application (and the infamous video-gone-wrong story of the Yale University student ), but now, according to the Philidelphia Inquirer videos have become the leading edge trend ifor recruiters too, as a tool to attract workers. Click here to see a variety of recruitment videos.
"YouTube-style videos are being used for employers and job seekers to market to each other," said Mark Oldman, cofounder of Vault.com, a media company that publishes career guides, and posts video resumes and company recruitment videos. "The whole phenomenon is crystallizing right now."
Besides Gestalt, Cisco Systems Inc., the CIA, the Los Angeles Police Department, and even Haverford Township's volunteer fire company have turned to YouTube to attract talent.
Why the trend?
More home computers can now handle streaming video; before, it was clunky.
Recruiters want to reach workers where they are, and younger job candidates like YouTube.
The amateurish videos on YouTube carry an aura of authenticity appealing to a generation jaded by slick media.
And finally, the medium itself is the message - funny, real, hip and technically savvy - all the characteristics of a wonderful place to work.
The style and the tone is as important as the message, and, in many cases, more important," Oldman said."
The Permanent Link to this page is: http://www.textually.org/tv/archives/2007/06/016395.htm