June 19, 2007
Huge Growth In Online Video Use
The results of a national online Magid Associates survey conducted the last week of March have just been released, documenting the huge growth in popularity for Americans to view video online over the Internet.
-- Daily usage of online video rose by 56 percent over the last year.
-- In 2006, 9 percent of 12- to 64-year-old Americans who used the Internet reported using online video daily -- every day.
-- Today, in 2007, this number has risen to 14 percent of Americans 12 to 64 years old.
-- Among young adult males 18 to 24, 35 percent report using online video at least once a day, and 80 percent report watching online video at least once a week.
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