June 15, 2007
Broadcasters in web TV talks for "Project Kangaroo"
According to the The Guardian, the BBC, Channel 4 and ITV are in talks about a groundbreaking joint venture to develop a video downloads service that will "do for broadband what Freeview did for digital TV".
"Called "Project Kangaroo", it is understood the new broadband service would pool BBC, ITV and Channel 4 programming for delivery on demand, so users could download shows such as EastEnders, Coronation Streetand Hollyoaks from the same place.
The joint venture aims to create a "one-stop shop" media player for viewers to download their favourite TV shows, according one source familiar with the talks.
Initially it is expected Project Kangaroo will deliver programming to computers via broadband but the ultimate aim is to deliver it direct to televisions.
The rise of broadband-enabled Freeview boxes and television sets would help drive the project."
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