June 11, 2007
Hollywood's YouTube frustration grows
Studio executives are increasingly frustrated by Google's delayed deployment of copyright-filtering technology on its video-sharing sites. News.com reports.
"As it stands, copyright owners have to hunt for pirated content on YouTube and Google Video themselves. Big entertainment conglomerates, with literally thousands of shows, movies or music videos must hunt for unauthorized copies themselves. Yet at least a half dozen competing video sites have already implemented such technology.
So why not YouTube? Increasingly, media executives are wondering whether the video-sharing giant is doing its best to come up with copyright-protection technology or playing a game of chicken in which billions in sales and perhaps the future of copyright law is at stake."
Even some of YouTube's partners say that forcing companies to sift through videos isn't the answer. They want YouTube to deploy automated systems that prevent pirated clips from being uploaded. "
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