June 11, 2007
Will the next 'Sopranos' be on the Net?
After The Sopranos wrapped its final episode Sunday night, it marked the end of one of the most successful television series in the medium's history, writes USA Today, but what if the next monster hit isn't on TV at all? What if it was on the Internet?
"Absolutely," said Sandy Climan, president of Entertainment Media Ventures and a producer of the Martin Scorsese film The Aviator. "The Internet allows you to...create properties that you can then deconstruct into smaller pieces so that the entertainment can be seen as a whole or seen in parts, and you can monetize the whole or the parts. And this is a creative freedom we've never had before."
... Part of the challenge for would-be producers is the form factor of the Internet. Since most people use monitors that are smaller than today's most popular televisions, producers and directors have to think about different ways to present content.
But one thing that's become clear as things like the YouTube hit LonelyGirl 15 have come on the scene, is that that we are in an entirely new era, and old rules no longer apply."
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