June 8, 2007

Cable and TV Channels join to launch online video joint venture

According to AdWeek, NBC Universal and News Corp. said that Gemstar-TV Guide and cable channels Fuel TV, Oxygen, Speed and the Sundance Channel would join their online video joint venture set to launch in the summer.

The Sundance Channel, NBCU and CBS, will provide full-length original series, short films and other content.

Fuel, News Corp.'s extreme-sports channel, and Speed, a motor sports network will provide short-form content and host programming on their own sites.

Oxygen will also contribute short-form content.

Gemstar-TV Guide will distribute content from its broadband network including reviews and celebrity interviews."

emily | 9:15 AM | Broadcasters distributing their TV shows online | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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